© 2019. flip the script conference

Jamasee Simms, owner of J. Simms Events and Marketing, is combining her passion for criminal justice and public relations to bring a two-day conference dedicated to rebranding individuals who have difficulty finding employment due to having a criminal record.


attendees will Learn how they can use public relations tools and techniques, that were once only for large corporations and brands, to successfully transformed their lives.


Engage in resume building, dress etiquette, rebranding, mock interview workshops, and more.


The conference will follow with a job fair of employers willing to hire people with past criminal records.

nearly 50 percent of D.C. residents with criminal records are jobless According to a D.C.-based justice reform group called the Council for Court Excellence (CCE). This makes it more likely they will end up back in jail or prison. We want to help to break the cycle.

Even as a child running around in the yard and hosting tea parties,  Jay Simms found something she loved in planning events and a passion for helping others. With her eye on the future, she went on to earn a bachelor’s degree in Criminal Justice and a Masters in Communication. Combining both passions and seeing the desire for small business owners and individuals alike to up their event game,


she founded J. Simms Events and J. Simms Public Relations and Marketing. Now, with over 10 years of professional event planning and communication experience, she has branched out to share her story and create interactive experiences with entrepreneurs and a variety of groups. 


On top of her dedication to her husband and two children, Jay also has a dedication to philanthropic work. While crafting brand stories, sharing her own experience and life tips, and executing unique events, Jay has also mentored youth and speaks to groups about entrepreneurship and the criminal justice system, particularly life after incarceration and how to use communication techniques to build a personal brand.


One of her main focuses is breaking the cycle of recidivism, which is a person's relapse into criminal behavior during a three-year period following the prisoner's release. One of the biggest causes of recidivism is lack of employment and Jay wants to change that with a hands-on approach.

Jay has executed campaigns and events in various industries, from beauty to finance. Her work has been featured on Fox 5 DC, Let's Talk Live DC, Wake Up Washington, Great Day Washington, and more! Jay’s hope is to continue to elevate brands across the DMV area and use her connections to positively impact the lives of those in her community and beyond. She was also named 2019's Top Forty Under 40 for Prince George's County.